New Blog Analysis Tool Coming Soon?
Here is a tantalizing tidbit about a new blog analytics tool called Measure Map. It isn’t live yet, but you can sign up for an invitation.
IS BUZZ MARKETING ILLEGAL? “As marketers more frequently look to recruit consumers brand agents to spread goodwill for brands, industry attorneys view buzz marketing as a likely area of regulatory involvement, especially around the issue of compensating people to participate in buz (tags: BuzzMarketing WordOfMouth Marketing)
Jason Calacanis takes a look at what the recent changes in the search/portal area mean — and how he sees things going in the future. Another day, another series of amazing changes in our industry. Today Microsoft got into Google’s Adsense business, Yahoo finally admmitted they are in the content business, and Google is getting…
Matthew Hurst points out that Google’s terms of service for its new Analytics service allows it to use the collected data for its own purposes. Essentially, in exchange for free web visitor stats for your blog or web site, you agree to let them take advantage of that treasure drove of data being collected. Seems…
Google Talk debuted today. It allows instant messaging using its own client software, or can be used with third party products like Trillian that allow you to centralize all of your IM communications. In addition, it has a voice component that sort of makes it like a light version of Skype.
A Kintera/Luth study found that: On average, online givers donate in total (both online and offline) more than 50 percent more than those donors who do not give online.
We’ve been having an interesting discussion of late at CustomScoop. Essentially, it boils down to the question how the corporate blog should be deployed. We all agree that the usual product announcement/service interruption type blog isn’t really our cup of tea. We’d like to have something with a greater degree of insight and relevance to customers…