The New Media Cocktail: Chapter 5 – The Power of Niches and Micro-niches

Below is a chapter from The New Media Cocktail e-book I released last week.  Over the course of this holiday week, I will be releasing excerpts of that e-book on this blog.  Feel free to download the e-book in its entirety, if you prefer.  Wired magazine Editor Chris Anderson wrote an acclaimed article and subsequent book on…

The New Media Cocktail: Chapter 4 – Content and Applications Blend

Below is a chapter from The New Media Cocktail e-book I released last week.  Over the course of this holiday week, I will be releasing excerpts of that e-book on this blog.  Feel free to download the e-book in its entirety, if you prefer.  The notion that media properties must be solely about neatly packaged content seems…

The New Media Cocktail: Chapter 3 – User Content Meets Professional Journalism

Below is a chapter from The New Media Cocktail e-book I released last week.  Over the course of this holiday week, I will be releasing excerpts of that e-book on this blog.  Feel free to download the e-book in its entirety, if you prefer.  The rise of user-generated content in recent years has been quite apparent. No…

The New Media Cocktail: Chapter 2 – Convergence of Text, Audio, and Video

Below is a chapter from The New Media Cocktail e-book I released last week.  Over the course of this holiday week, I will be releasing excerpts of that e-book on this blog.  Feel free to download the e-book in its entirety, if you prefer.  The web has already begun to break down the barriers erected by previous…

Book Review: How to Do Everything with Podcasting by Shel Holtz and Neville Hobson

My friends Shel Holtz and Neville Hobson of the For Immediate Release podcast have written a stellar new book that will appeal to anyone interested in podcasting.  Aspiring podcasters will find a solid how-to manual.  Current podcasters will discover tips and tricks they may have overlooked.  And the curious will get a great understanding of…