Text Messaging Opportunities

The good news: 36 million Americans use text messaging.  The understandable caveat: most are 18-27. Shel Holtz discusses implications for the PR industry broadly, but does text messaging have a future in politics?  Could it be a way to engage younger voters with issue alerts?  Or is it an Inside-the-Beltway pro tool that might work…

Putting Donations in Context

One of the things I plan to do with InterAdvocacy is to show different techniques being employed by groups in their online advocacy efforts.  Needless to say, I won’t agree with all of the groups or even techniques I feature, but these are ideas that seem worth sharing. Today, MoveOn.org‘s contribution page drew my attention. …

Impact of PR Measurement on Political Messaging

Well-known PR measurement expert Katie Paine is blogging about the International Public Relations Research Conference going on in Miami.  She has an intriguing observation which hopefully she’ll elaborate on when she’s not running between sessions: Howard Dean and the DNC would be adviced to carefully study Len Barshak’s ongoing Q-Sort study of attititudes about the…