Interested in an entertaining if tortured analogy of the progression that individuals and companies can make through social media? Check out my latest column at Media Bullseye.
I wrote a post this morning focusing on some new features of CustomScoop that I have been finding of great value to my personal efforts to monitor and understand conversations online. They saved me time, made me more efficient, and hopefully will make me more effective in what I do. But what most people reacted to first was the headline of the post.
Here’s a good one. Wendy Davis of MediaPost says that Rupert Murdoch is “clueless” for wanting the names of Wall Street Journal subscribers on the Kindle. She rolls out the phrase “tone deaf to the privacy concerns” as it regards the News Corp leader.
Just a short note to let you know that we have updated the look of the CustomScoop web site. Lots of new content there and you should expect to see more frequent contributions to the CustomScoop blog as well.
I suspect we would all agree that spam — especially the email variety we are most familiar with — is “bad.” Yet it obviously works, otherwise the spammers would be out of business. For the life of me, I cannot imagine who would spend money after reading some of these absolutely ridiculous emails I find in my spam folder. In fact, anyone who sends money to some overseas web site in exchange for some of the odd potions and elixirs that are advertised deserve pretty much whatever they get.
But what about sponsored Tweets?
Harry Balzer in today’s New York Times said: “A hundred years ago, chicken for dinner meant going out and catching, killing, plucking and gutting a chicken. Do you know anybody who still does that? It would be considered crazy! Well, that’s exactly how cooking will seem to your grandchildren: something people used to do when they had no other choice. Get over it.”
I have long opined that new media models will not kill traditional media but merely shift how traditional media works. Yesterday’s Chart of the Day from Silicon Alley Insider bolsters this view, as it shows Hulu making significant gains against YouTube.
Mark Goldenson, a co-founder of a failed startup called PlayCafe, has a guest post at VentureBeat where he discusses lessons learned from his experience. The whole column is worth a read, but here are a few things that popped out at me as being worth further comment.
I’ll be a participant in the FIR Live online radio show this afternoon. Feel free to stop by to challenge me, ask questions, or just listen in.
Not surprisingly, I am often asked about the best solution for meeting someone’s media monitoring and analysis needs. Of course, I am very biased in favor of CustomScoop, but I also recognize that some solutions may be better fits for certain individuals, organizations, and needs. That’s why I wrote a white paper on the subject. In it, I try to address some of the questions and dilemmas I most often see