Interested in an entertaining if tortured analogy of the progression that individuals and companies can make through social media? Check out my latest column at Media Bullseye.
you cook, your tools make a difference. That’s not to say that you need
the fanciest, most expensive gadgets to do a good job. Far from it. In
fact, a top-notch chef can whip together some truly tasty dishes with
the set of kitchen equipment you might find in a college student’s
first apartment. In fact, Top Chef has repeatedly demonstrated that
their contestants can produce culinary excellence in the woods, in a
dorm room, or even with one hand tied behind their backs.
course, when you have limited equipment choices or capabilities, you
will need to work harder and make sacrifices to get a good outcome.
The same is true of social media. Regardless of your expertise or budget, you can participate in and benefit from new media.