Over at K Street Cafe, Chris Moody of the Cato Institute offers up some tips on getting your advocacy campaign covered by bloggers. The post includes examples from a recent effort that included basics on etiquette as well as ideas for the best formats and approaches to use.
The guts of Moody’s argument is that one should consider giving the scoop on efforts to bloggers to generate buzz.
Online consumer product reviews have changed the way I shop. Rarely do I make a purchase without checking on the web to see what others have experienced themselves. I take into account the assessments of professionals, but I value the collective judgment of multiple consumers more. The system works when many people take the time…
Publisher Arthur Sulzberger isn’t so sure. “I really don’t know whether we’ll be printing the Times in five years, and you know what? I don’t care either,” he is quoted as saying. It’s all about the Internet, according to an interview he gave at the World Economic Forum in Davos, Switzerland and reported at Haaretz.com:…
John Battelle looks at what’s really ailing the San Francisco Chronicle. clipped from battellemedia.com Up until recently, the Chronicle had 400 journalists working at the paper. FOUR HUNDRED! When I wrote for the LA Times, I often wrote two stories a day. Is the Chronicle pumping out 800 stories a day? Is it breaking all…
You know I’m a big believer that online pairs nicely with print. You won’t hear me saying that books, newspapers, magazines, and the like are dead. In fact, my own Eaglon publishes online and offline in tandem for Media Bullseye and Cork & Knife. That’s why I was not surprised, but definitely pleased, to see…
The Sunday New York Times splashed a page 1, above the fold story on painting a picture of gloom and doom in online retailing (“Some Buyers Grow Web-Weary, And Online Sales Lose Steam”). A chart even accompanies the sensational headline. The first sentence is particularly inflammatory: “Has online retailing entered the Dot Calm era?” Paul Kedrosky…
I was listening to Joseph Jaffe’s Across the Sound podcast recently and he expressed the oft-heard point of view that “content wants to be free.” Though I often agree with what Jaffe has to say, in this instance I must say “hogwash.” Simply put, there is no such thing as free content. Content providers receive…