Chip Shots by Chip Griffin

Changing Rules of Media Plus Page Views and Advertising

download Disruptive Dialogue podcastThe latest episode of the Disruptive Dialogue podcast is now available.  This one was recorded in Bow, NH and is 21:14.  You can download this podcast as an MP3 or subscribe to the RSS feed to make sure you never miss an episode.



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  1. Chip – thanks for linking to my post. I can see your place is another for me to track. Be back soon – right now heading to guitar lesson.

  2. It seems most bloggers are busy blogging on Monday-Thursday and their readers are busy…well reading on those days.
    Fridays might be a nice day to listen to a podcast, as we all know from studies, most blogs are done at work and read at work and I am sure many podcasts are listened to at work as well. You might find more people are instantly able to listen to a podcast on Fridays as opposed to Tuesdays….and they might have more time to share their thoughts as well.
    As far as “10 ways the rules of media business are being re-written,”
    -With sites focused on the reader/listener/viewer like Digg for example, the future of media might not focus as much on the actual article, news piece or post, as much as the comments/reactions it produces from viewers after the fact. This form of consumer research is astounding. There is unlimited insight that can be gained from this “comment analysis.”
    In fact Sony games division just started a blog over the last couple weeks:
    One of their first posts received over 500 comments. What is more important/interesting/useful? The post? Or the comments?
    -With “speed of information” being a major force that drives much of the new media, is it more important to have a grammatically correct post that is 20 minutes slower than a competitor? Is it more important to have the news out first even if it contains simple spelling/grammar mistakes? Examples of this can be seen all over the blogosphere. Do we sacrifice quality of work for quantity of work? Seems like many do.
    -Is it more important in the new media to have people who are more experienced in online media? Or is it more important to have people who are actually more experienced in the subject matter?
    Is a 20 year-old college student with all the skills of a Web 3.0 prodigy, posting daily about investing on mutual funds, more appealing/accessible to the general population than a 50 year-old business executive who writes a weekly column in the local newspaper?
    What will be the medium that truly merges the old and new media worlds? Is it already merged?
    Did I ask enough questions? 😉

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