Ben and sidekick Jackie Huba are smart people. They’re also very influential in the online marketing realm and have an increased profile of late as they tour to promote their Citizen Marketers book (which they’ve managed to get me to cite in two posts already today!). To see one of them make such an absurd argument is startling to say the least.
Not all of what Ben says is bad advice. He does argue that you shouldn’t add bloggers to your latest blast email touting your announcement. That’s absolutely correct. But as Shel points out in his post and as I do in my 7 Deadly Sins of Pitching Bloggers white paper, there are good ways to reach out to bloggers you don’t already know.
Sticking your head in the sand and dealing only with friends in the blogosphere makes no sense. In this case, the Church of the Customer seems to be worshiping a false prophet.