Old time clipping service meets new media stats:
BurrellesLuce, the nation’s leading media monitoring company, today announced that it will include Nielsen//NetRatings global Internet audience reach figures on all press clippings retrieved from Internet sources.
It feels like it is 1999 again. WSJ reports eBay is paying $2.6 billion (more with earnouts) to buy Skype, an Internet phone company that projects revenues of $60 million this year. UPDATE: PaidContent reports on eBay’s efforts to explain why it isn’t 1999 and the deal makes sense. It includes a 78 slide PowerPoint.
New Media Marketer: E-mail marketers are lobbying the Federal Trade Commission (FTC) to add a sunset provision to the CAN-SPAM Act that would allow e-mail addresses to be automatically removed from suppression files after five years.
Pete Cashmore highlights a just-launched company called theWeblogWire that attempts to set up a more efficient and effective distribution method for getting press releases to bloggers: The Weblog Wire allows companies to submit press releases, and bloggers to subscribe to these releases via RSS. Submitting a press release costs $99, or $149.99 if you want…
Today, I am becoming Chief Digital Officer of DCI Group, a Washington, DC public affairs firm.
Consumers Union created a web-based ad spoofing prescription drug warnings in an effort to convince people to contact Congress and lobby for a law requiring more disclosure of drug trial test results. An article describes how they promoted it. Schneider and Kathy Mitchell, who directs Internet advocacy at Consumer Union’s Austin, Texas, office, decided early…
Audi A3 camboomo! Blog ads turn out to be better value than Yahoo banners for Audi. (tags: Advertising Blogs) Matthew Hurst wonders where Technorati’s professiona product is? Announced for August release, nothing yet seen. (tags: Blogs MediaMonitoring) American Idol Comes to Internet Ad Campaigns Why shouldn’t online marketers let the public choose the star of…