Old time clipping service meets new media stats:
BurrellesLuce, the nation’s leading media monitoring company, today announced that it will include Nielsen//NetRatings global Internet audience reach figures on all press clippings retrieved from Internet sources.
Micro Persuasion: Google Pulls Shenanigans with Geo-Targeted RSS Ads The search company has apparently been testing localized ads without telling anyone. (tags: Google Geotargeting RSS Advertising)
Last week I had the good fortune to be able to present a talk on effective writing for social media at a half day writing workshop led by my friend Don Bates, a professor at George Washington University and a long-time PR practitioner who frequently teaches people how to write more gooder 🙂
Scoble points to some new, niche versions of Memeorandum that have been created. Specifically, he spoke with Gabe Rivera, creator of Memeorandum, who told him about tech.Memeorandum and the latest version of the original which is focused on current events and politics. It’s all computer driven to come up with stories — it uses links…
Slingbox update (tags: Leisure NewProducts) CapitolLink: Sen. Obama Is Blogging, Too (tags: OnlinePolitics Blogs) InfoSpace In Play (tags: MandA Search) MarketingVOX: MTV, Warner Partner on Mobile Content (tags: MobileContent) B.L. Ochman’s weblog – Very Dim Publicist Dooced for “Anonymous” Blog (tags: Blogs EmployeeBlogging PR)
Cymfony offers a good recap of the Word of Mouth Marketing Association held this week in Chicago. On a separate note, P&G refers to it as Word of Mouth Advocacy — a term I think is more accurate and better explains the phenomenon when executed correctly.
The Washington Post reports that new rules on internet campaigning are likely. "We are almost certainly going to move from an environment in which the Internet was per se not regulated to where it is going to be regulated in some part," said FEC Commissioner David M. Mason, a Republican. "That shift has huge significance…