Scripps and Shopzilla
Scripps bought Shopzilla recently. This article addresses some of the synergies for the companies: “Scripps officials say they’re happy with Shopzilla as a standalone business, but both sides clearly are excited about the possibilities of joining the two categories. By the end of this year, they said, you could see a link to Shopzilla on Scripps’ well-traveled Internet sites, such as hgtv.com. And you also could see Scripps video content – for example, product demonstrations or product reviews of the latest refrigerator – on Shopzilla.com.”