Trend Tracking in Online Media
Over at one of the companies I’m involved with, CustomScoop, we’ve been playing with a new tool that we’ve only soft-launched and are getting feedback on. I thought I’d share it with readers of InterAdvocacy to see what you think.
Basically, it’s a free service that let’s visitors see how two search terms do in head-to-head competition in the online media (including newspapers, mags, blogs and more). Obviously, it serves as a teaser for the full CustomScoop service, but it also generates interesting results in its own right — not unlike Intelliseek’s Blogpulse Trends, except that we have a more balanced mix of coverage where they are exclusively blogs.
Some interesting ones I’ve tried myself: Robert Scoble vs. Steve Rubel, Bill Gates vs. Warren Buffett, and Hillary Clinton vs. John McCain.
The service is still a little slow sometimes since it’s in the testing stages and hasn’t been fully tuned, but please let me know what you think.